In short: Your WhatsApp profile has two parts. The display name is changed in Meta and reviewed by Meta. Everything else, like the description, address, website and photo, is edited in Mumble under Settings > Business Profile.
Edit your business profile in Mumble
- Go to Settings > Business Profile.
- Fill in the fields:
- About: up to 120 characters. A short line, such as your hours or a current offer.
- Description: up to 250 characters. What you do and what the customer gets.
- Address: city, street and building number. Leave it empty if you have no storefront.
- Business email and Website (with
https://).
- Under Profile picture, upload a square JPG or PNG, 640×640, up to 5 MB. A logo on a clean background works best.
- Click Update details at the bottom of the tab. Changes usually show within minutes.
If your number runs in Coexistence mode (also on the WhatsApp Business app), edit the profile in the app instead. See Coexistence.
The same tab has operating hours and the closed message. Only the text you write is sent, so add your hours to the text if you want customers to see them. See Setting Operating Hours and an Out-of-Office Auto-Reply.
Choose a display name Meta will approve
Allowed: your business name, part of it, or a product or department name. Ideally it matches your website.
Rejected:
- A generic word or place alone, such as “Fashion” or “Tel Aviv”
- “WhatsApp”, “Facebook”, “Meta”, “Official” or “Verified”
- Emojis, special characters, slogans, or all capitals (unless the brand is written that way)
- A person’s name alone, unless the brand is that person
Quick test: does “Chatting with ___” sound natural? “Chatting with Olive Falafel” passes.
Change the display name
- Sign in to WhatsApp Manager and select your account.
- Go to Account tools > Phone numbers.
- Select your number and open Profile.
- Edit the name and submit it for review.
Review usually takes a few business days. Messages keep going out under the current name. The approved name appears in Mumble under WhatsApp account status on the main page.
Common questions
My changes don’t appear in WhatsApp
Check that you clicked Update details and that the number isn’t in Coexistence mode. Wait up to an hour.
My photo was cropped badly
WhatsApp shows photos in a circle. Upload a square image.
The name review is taking more than a week
Contact Meta through Business Support Home. This is handled by Meta, not Mumble.
Can I add an emoji to my name?
No. Put it in the About line or description instead.