✦ What's free and what's not
Since October 1, 2026, replies you send inside the 24-hour window are charged: the first 1,000 each month are free for every phone number, then each reply costs the utility rate. Utility templates are charged even inside an open window. Messages your customers send you are always free. Volume discounts on utility and authentication are not included, so large senders may pay less.
⚠ Authentication-International rates
In some markets, such as
India, Indonesia, UAE, Saudi Arabia, Egypt and Pakistan, Meta may charge a higher
Authentication-International rate when your business is based in another country. Since October 2026 this can apply in up to 18 markets. The calculator flags markets where it can apply.