In short: Every campaign has a report with key insights, button clicks and the status of each recipient. Open it from the Campaigns page by clicking the campaign name. The numbers update live while the campaign sends and customers reply.
What the report shows
- Golden hour: the hour when most recipients opened the message. Use it to time your next campaign.
- Golden hour share: how many of all opens happened in that hour. A high share means a clear best time.
- Media replies: recipients who replied with an image, video, file or voice note.
- Time since start: how long the campaign has been running.
- Campaign cost: an estimate of Meta’s charge in US dollars. The real charge appears in your Meta account. See Paying Meta and WhatsApp Messaging Costs.
- Button clicks: clicks per button. Click rate = clicks divided by delivered messages.
- Recipients table: each customer’s status. Click the icon in Actions to open their chat.
Message statuses
| Status | Meaning |
|---|---|
| pending | Not sent yet. Large campaigns send gradually. |
| sent | Sent to Meta, not yet on the phone. |
| delivered | On the phone (two grey ticks). |
| read | Opened (two blue ticks). Customers who turned off read receipts stay as delivered, so real reads are higher. |
| failed | Not delivered. See below. |
What to do with the results
- Low delivery (under 90%): check for numbers without a country code, customers who blocked you, and your messaging limit. Meta does not deliver marketing templates to US (+1) numbers.
- Error 131049: the customer got too many marketing messages from businesses. Don’t resend right away.
- Error 131026: the number can’t receive the message, for example no WhatsApp. Remove it from the list.
- Low reads with good delivery: try the golden hour, and make sure your business name is familiar to customers.
- Many reads, few clicks: shorten the message and make the button say what the customer gets.
- A wave of replies: have agents ready after sending, or attach a campaign bot.
Compare each campaign with your own previous ones. Results depend on the audience, the message and the timing.
Common questions
The report shows 0 messages
The list was probably empty when the campaign sent. Check the list on the customers page.
Will a customer in two lists get the message twice?
No. Mumble combines the lists and sends once per customer. If someone got it twice, check for two campaigns with the same template.
Can I edit a scheduled campaign?
No. Cancel it and create a new one.
Did the campaign pay off?
Mumble shows cost and performance, not sales. Turn on UTM codes for links and compare with sales in your CRM or store.