In short: You pay two parties separately. Mumble charges for the platform and your plan. Meta charges for every message delivered to a customer, based on the message category and the customer’s country.
What Mumble charges
- Your plan (Standard, Pro, Scale or Enterprise), billed to the card on your Mumble account.
- Your plan includes monthly quotas: template messages, AI credits, automations, API calls and chatbot steps.
- The template quota counts templates Mumble sends: campaigns, templates from the chat, chatbots, drips and the API. Scheduled and forwarded chat messages also count.
- Incoming messages and normal replies your agents type are not counted or charged by Mumble.
When the template quota runs out, campaigns won’t start until you add more. Prices are on the pricing page.
What Meta charges
Meta charges per delivered message, not per conversation. Messages customers send you are always free.
| Category | What it is | How it’s charged |
|---|---|---|
| Marketing | Offers, launches, reminders to come back | Highest price. Always charged. |
| Utility | Order confirmations, shipping updates, appointment reminders | Much cheaper. Charged even inside the 24-hour window. |
| Authentication | One-time login codes | Similar to Utility. |
| Service | Free-form replies inside the 24-hour window | 1,000 free per phone number each month, then charged at the Utility rate. |
- Since October 1, 2026, service replies beyond the free 1,000 and Utility templates inside the window are charged. Unused free messages don’t carry over.
- Utility and Authentication get cheaper as your monthly volume grows. Marketing doesn’t.
- Meta can change rates up to 4 times a year. Check Meta’s pricing page for current rates.
When Meta doesn’t charge
- Messages customers send you.
- The first 1,000 service replies each month, per number.
- Chats that start from a Click-to-WhatsApp ad: if you reply within 24 hours, your messages for the next 72 hours are free.
Add a payment method for Meta
Meta bills your own payment method, not Mumble. Without one, replies beyond the free 1,000 are not delivered.
- In Mumble, go to Settings and open the Personal Profile tab.
- In the Meta details section, click the link to Meta’s payment settings.
- Add a card on Meta’s billing page, which opens in a new tab.
Check your Meta costs in Meta Business Manager under Billing, and by category in WhatsApp Manager > Insights.
How to save
- Use the right category. One promotional sentence turns a Utility template into Marketing.
- Send one full reply, not several short ones. “Hi”, “one moment” and the answer are three messages.
- Check chatbot and Dolores AI flows for chains of short messages.
- Clean your lists before a campaign. You pay for every delivered message, read or not.
Common questions
My Meta bill went up and I changed nothing
Since October 2026, replies beyond 1,000 a month and Utility templates inside the window are charged. Check Insights in WhatsApp Manager.
Replies to customers aren’t being delivered
You probably passed the free 1,000 with no payment method in Meta. Add one.
Is the cost in my campaign report an extra charge?
No. It’s an estimate of what Meta will charge. The actual charge is on Meta’s invoice.
Who decides my template’s category?
You choose it, but Meta reviews the content and can change it.