In short: Mumble Tracker is a code snippet for your website that counts what visitors do there, such as page views, leads and purchases. You install it once, then see the results on the Mumble Tracker page. It measures only: it does not send messages or start automations.
Install the tracker
- In Mumble, open Mumble Tracker from the menu. It is included from the Pro plan.
- Click Show Code and copy the snippet.
- Paste it inside the
<head>of every page on your site:- WordPress: a header code plugin, or the theme’s
header.php. - Shopify:
theme.liquid, before</head>. - Wix: Settings > Custom Code, location Head.
- Custom site: a developer adds it to the main layout.
- WordPress: a header code plugin, or the theme’s
- Visit your site. Within 5 to 10 minutes, a PageView should appear in the analytics.
Add events
PageView is automatic. Other events need one line of code at the right moment, usually added by a developer:
mumt('track', 'addtocart', { cartValue: 199.90, productID: 'SKU-12345', quantity: 1 });
| Event | Code name | When to fire it |
|---|---|---|
| Lead | lead |
Lead form submitted |
| Contact | contact |
Contact details submitted |
| ContentView | contentview |
Content viewed |
| View Product | viewproduct |
Product page viewed |
| WatchCategory | viewcategory |
Category page viewed |
| Add to Cart | addtocart |
Product added to cart |
| View Cart | viewcart |
Cart viewed |
| Begin Checkout | begincheckout |
Checkout started |
| Add Payment Info | addpaymentinfo |
Payment details entered |
| Purchase | purchase |
Order completed |
| Search | search |
Site search used |
| Share | share |
Content shared |
| Comment | comment |
Comment posted |
| Subscribe | subscribe |
Newsletter signup |
| Complete Registration | completeregistration |
Account created |
- The parameters for each event are listed on the Events tab of the Mumble Tracker page.
- Send amounts as numbers and currencies as codes like
ILSorUSD. - Start with PageView and Lead. Add more later.
Read the results
- Event count: how many times the event fired.
- User count: how many unique visitors fired it.
- Events over time: a chart. A sudden drop usually means the code was removed from the site.
To send a WhatsApp message when something happens on your site, such as an abandoned cart, use the Mumble API, Make or Zapier.
Common questions
No events appear
Check that the code is on every page and that the Tracker ID matches the one in Mumble. Turn off ad blockers while testing.
Only PageView appears
The other events need code on your site. Check that the code names match the table, for example viewcategory, not WatchCategory.
Can I see which ad brought a WhatsApp lead?
For Click-to-WhatsApp ads, yes: Mumble saves the ad details on the customer page automatically. See Click-to-WhatsApp Ads.
I need an event that is not listed
Only these events are supported. Use Lead or ContentView with descriptive parameters, and ask support.